YOUR ULTIMATE TRAVEL GUIDE TO REAL MOROCCO

Understanding local customs enriches your travels and fosters connection.

What Should I Wear in Morocco? Finding the Balance

• Modesty Matters: Especially in rural areas, medinas (old cities), and during religious times like Ramadan. It shows respect and often makes interactions smoother.
• General Guideline: Comfort is Key. Loose, lightweight clothing covering shoulders and knees works best for both men and women. Think linen trousers, long skirts, t-shirts (not strappy vests), light shirts.
• Women’s Handy Item: A light scarf or pashmina is incredibly versatile – for sun protection, a bit of extra modesty when needed, or visiting religious sites (though non-Muslims usually cannot enter mosques, except Hassan II in Casablanca).
• Beach vs. City: Swimwear is fine by the pool/beach, but cover up when leaving these areas.
• Cooler Climes: Essaouira can be windy, Chefchaouen is in the mountains. Pack layers like a fleece or jacket, especially outside summer.

Cultural Etiquette: Little Things That Mean a Lot

• DO: Greet with “Salam Aleikum” (Peace be upon you) – the response is “Wa Aleikum Salam”. Accept mint tea when offered; it’s the heart of Moroccan hospitality. Even a small sip shows respect if you’re full. Use your right hand for eating (especially communal dishes), giving, and receiving items. Ask permission (” mumkin n’souwrek?”) before taking close-up photos of people.
• DON’T: Eat, drink, or smoke publicly during Ramadan fasting hours (dawn to dusk). Engage in overly public displays of affection. Show the soles of your feet/shoes towards someone, as it’s considered disrespectful. Criticize religion or the King.
• Insider Tip – The Right Hand Rule: Traditionally, the left hand is reserved for personal hygiene, so using the right hand for interactions, especially involving food, is crucial for showing respect, particularly when sharing a meal from a communal dish like a tagine.

Moroccan Mindset: Good Things to Know

• Languages: Moroccan Arabic (Darija) and Berber (Tamazight) are the main tongues. French is very widely spoken. English is increasingly common in tourism hubs. Learning basic greetings (“Salam”, “Shukran” – Thank you, “La” – No, “Iyyeh” – Yes) goes a long way!
• Bargaining (The Souk Dance): It’s expected and part of the fun! Start at around 50% of the asking price and negotiate cheerfully. Have a price in mind you’re happy with. It’s okay to walk away politely if the price isn’t right. Never start bargaining unless you are genuinely interested.
• The Importance of Bread (Khobz): Bread is sacred and present at almost every meal, used often instead of cutlery to scoop up tagines or soak up sauces. You’ll see it sold fresh everywhere. Never throw it away casually.
• “Inshallah” (God Willing): You’ll hear this phrase often regarding future plans or timings. It reflects a cultural perspective of acknowledging that ultimately, things happen according to a higher plan. It doesn’t always mean uncertainty, but rather a blend of intention and acceptance.
• The Call to Prayer (Adhan): Five times a day, you’ll hear the beautiful call to prayer echoing from mosques. It’s an integral part of daily life and a reminder of the rhythm of the country.
• Friday: The holy day. Some shops may close, especially during Friday prayers (around midday).